A Reality Check In Contemporary Indian Media Media Essay

A Reality Check In Contemporary Indian Media Essay The paper talks about the development of the Gatekeeping Model throughout the years and looks at how the conventional jobs of gatekeeping have seen a change. From editors and journalists, the news and data is presently being sifted by corporate houses, supports, promoters, government officials and if there should arise an occurrence of the online life, the crowd themselves. The exploration additionally offers a review of the pattern of cross media possession in India and how the supporters are impacting the data conveyed where corporatization of the media has influenced the progression of news. Furthermore, it likewise considers the possibility of gatekeeping in India with regards to long range informal communication where the clients themselves are guardians. The paper recommends that the customary strategies for gatekeeping have rotted and consequently it ought to be comprehended in novel settings remembering the quick development of new innovations and various methods of mass corr espondence. Catchphrases: Gatekeeping, Advertisers, Social media, Indian media. Which news is progressively significant? Twenty one people murdered and handfuls harmed in train impact or The quickly moving train executes seven elephants. A great many people would state both are similarly significant however the individuals who are really engaged with the procedure of news choice and situation will hold an alternate view. One of the reports will be given more an incentive than the other thus would be put as needs be in the news paper. One of them may take a situation on the first page while the other may must be fulfilled by being on some inside page. The majority of the occasions, the accounts with similarly less worth probably won't persuade an opportunity to be distributed if the space on the page isn't sufficient. Ordinary various occasions occur that need detailing yet not every one of them can be distributed in a news paper or be flashed on a TV screen or reported on a radio set. The possibility of gatekeeping appears to be coherent from the start since the re is an impediment of existence in distributions and channels and basically, not all things can be appeared or distributed. Hence, a filtration is nevertheless regular. Nonetheless, there are cognizant procedures included which choose what must be transmitted and what must be retained. The most punctual idea of gatekeeping has alloted this cognizant job to the editors of media houses. Generally, such choices depended on the standards of news worth and settling on such choices used to be the significant errand of a guardian which was taken up by the manager of a news paper. Each story that used to enter the newsroom needed to experience the examination of the supervisor and simply after the proofreader endorses, it was permitted to be distributed. Subsequently, it very well may be said that an editorial manager used to have the last say in what is to be sent to the perusers and so forth. Supervisor was the sole position holding the entryway through which the narratives pass. The conventional hypotheses and models on gatekeeping additionally laid accentuation on the significance of the job of a proofreader in the worldview of news correspondence. The acclaimed model of door keeping given by D.M. White(1950) concentrated distinctly on the job of an editorial manager as the man who decided. Notwithstanding, his hypothesis was reprimanded when different variables affec ting the choice began picking up acknowledgment. The editors began losing their state in the news choice procedure as the media got secured in the force structure, and therefore as acting to a great extent couple with the predominant foundations in the public arena. The media subsequently replicated the perspectives of predominant foundations not as one among various elective viewpoints, however as the focal and evident or characteristic point of view (Curran et al, 1982). The component of biasness influences the data that is gotten by the peruser. The editorial manager is required to remember various things other than the news esteem standards for leaving a story alone distributed. The progression of data is being controlled by the guards who are not legitimately engaged with the news gathering process yet are the directors and the proprietors of the media firms or the publicists or other partners. Cash and force can sift through the news fit to print, underestimate contradict, and permit the legislature and predominant private pr emiums to communicate as the need should arise to people in general (Herman and Chomsky, 1988). The political association of a news source decides the belief system it would represent and thus the gatekeeping will be done likewise. The guard shape the accounts in a manner that fulfill the enthusiasm of a political pioneer or a gathering thus changing the edge and inclination of the genuine truth. Broad communications content is impacted by media laborers socialization and mentalities. Their expert preparing, individual and political mentalities and affiliations lead them to deliver a social reality (Riaz, 2008). To a specific level, gatekeeping is significant for correspondence arranging yet as the news media has been overwhelmed by the top level of corporate, it is getting to a greater degree a negative term. Business promoting is the chief wellspring of income for media and is significant for guaranteeing the endurance of the media houses. Indeed, the greatest controllers of the progression of data are the business associations offering monetary help to the news sources as commercials. This has not just changed the idea of stream of news yet in addition the whole set up of a news paper. A quarter century back, we would never envision that first page of a paper in Quite a while would be full page commercial. The news paper today looks to a greater degree an item inventory than a news diary. On one hand, the globalization and progression gives a superior extent of intervening while on the other it has offered ascend to commercialization of news. The benefit making rationale of the proprietors and distributers has prompted reserved alcove exchange and energized payola which further prompts retaining of data and potential outcomes and thus keeping the perusers from understanding the significance of truth so as to make the ideal impact in the general public. This can be effortlessly identified with plan setting. The gatekeeping today, is a crucial piece of the plan setting capacity of media as it is tremendously utilized as a helping device by the plan setters. As indicated by the plan setting hypothesis, as a result of the reality of focusing on certain issues and dismissing and overlooking some others, the broad communications will affect popular feeling (Riaz, 2008). For instance, while watching a cricket coordinate on TV, one can't watch the activity occurring in the en tire ground and furthermore the observers present in the structure from each edge simultaneously. Despite the fact that today the data is originating from all corners, papers despite everything stays as the top most confided in source in India thus the publication choices made in obscurity without appropriate defense isn't just a reckless demonstration yet in addition a degenerate practice. Keeping the entryway is a genuine obligation and if the guardians honesty is lost, the news paper also will free its uprightness. The guardian has the ability to advance the chose news things to the buyers. In this way, the guard must have an ethical defense of choosing a report over the other on the grounds that with power comes the responsibility. News originates from the individuals and returns to them. Individuals are a definitive source and the buyers of data. Thus, it is critical to guarantee that the interests of the individuals are met. Be that as it may, the commercialization of media ha s prompted cognizant controls in sending back to the open what they are keen on and what can be discussed.Gatekeeping today can be called as one of the boundaries to correspondence on the grounds that the guardians choose the idea of musings that will be made in the psyches of the individuals and direct what is deserving of the consideration of the recipient. Here, one can raise an eyebrow and can request ones right to data. There has been various occurrences where one-sided gatekeeping made bogus or slanted idea of an establishment, occasion or a person. These will be examined later in the paper. Â Guardians of news and data: The hypothetical supporting The guardians model has been the bedrock of numerous correspondence concentrates in India and abroad and it has been the most discussed hypothesis also. Correspondence researchers like Wilbur Schramm have laid out the fundamental principles of the procedure of correspondence. A message is sent by a sender to a beneficiary through a channel and the collector gives criticism making the correspondence procedure a dynamic and nonstop one. In any case, the watchmen model has been fundamental as in it has distinguished impacts of the institutional jobs of editors on the data, particularly data in news structure, being given to perusers, audience members and watchers. The development of the Gatekeepers hypothesis has been outlined by Chris Roberts, a Doctoral understudy at The University of South Carolina in a paper named Communication Theory and Methodology Division Association for Education in Journalism and Mass Communication introduced in August 2005 at Communication Theory and Methodology Division Association for Education in Journalism and Mass Communication San Antonio, Texas. Roberts has named the idea as the vanilla frozen yogurt of mass correspondence hypothesis. He says-this is so since it may not be everyones top pick, however almost everybody can endure it and keeping in mind that it might have an unremarkable flavor, it fills in as a structure hinder for other hypothesis and methodological methodologies. In post-war America in 1947, it was Prussian researcher Kurt Lewin who begat the term gatekeeping. He deduced in an investigation of sweetbreads on Iowa housewives that they are the watchmen who control what food enters the channels that at last bring it from the nursery or grocery store into the family unit and onto the lounge area table. Each channel is walled into areas encompassed by doors the dynamic focuses

Restaurant Industry Research Paper Example | Topics and Well Written Essays - 1750 words

Eatery Industry - Research Paper Example GDP. The general financial effect of the café business is required to surpass $1.5 trillion out of 2008, remembering deals for related ventures, for example, agribusiness, transportation and assembling. Notwithstanding being exceptionally serious, the café business is frequently influenced by changes in purchaser tastes and optional spending designs; changes all in all monetary conditions; open security conditions; segment patterns; climate conditions; the expense and accessibility of crude materials, work and vitality; buying force; and government guidelines. The café business confronted a few financial difficulties in 2007, including rising food and work costs and heightening fuel costs that made the income development stay drowsy. The expense of food and refreshments represent roughly 33 pennies of each dollar of café deals and is one of the most basic things on their pay proclamations (alongside work costs, which additionally speak to around 33% of eatery deals). Rising corn costs involve worry as it fills in as an essential fixing in most food things and its consistent increment sets off an undulating impact that will in general influence all food costs. The rising gas costs remain the greatest worry for the business which takes steps to strike the frugal customers and their eating inclinations. The feasting out I The feasting out industry has additionally fallen prey to the surge of merger and obtaining exercises that makes an insecurity inside the business. The business is figure to fail to meet expectations the more extensive market throughout the following a while and consequently potential financial specialists are reluctant and may concentrate on different segments. Be that as it may, long haul possibilities are amazing with expanding introduction to global markets and the mounting fame of eating out. The Cheesecake Factory The Cheesecake Factory was the acknowledgment of a fantasy for Oscar and Evelyn Overton who began their business with preparing and selling cheesecakes in Los Angeles. The organization started tasks in 1972 as a cook and merchant of cheesecakes and other pastry kitchen items. They opened the primary eatery in 1978 in Beverly Hills, California and in this way began the development of a worldwide chain of eateries. Right now the organization works 139 feasting cafés under The Cheesecake Factory mark in 34 states and the District of Columbia and 13 under the Grand Lux Caf mark in nine states. The Cheesecake Factory is an upscale feasting eatery that proposals more than 200 menu things including pizza, fish, steaks, burgers, plates of mixed greens, sandwiches and treats, and more than 40 assortments of cheesecake and other prepared sweets. The eatery idea endeavors to give an unmistakable, top notch feasting involvement with moderate costs by offering a broad, innovative and advancing m enu in an upscale, high-vitality easygoing setting with proficient, mindful and neighborly assistance. A portion of their famous cheesecakes incorporate the Original Cheesecake, Godiva Chocolate, Key Lime Cheesecake, Carmel Pecan Turtle, White Chocolate Caramel Macademia Nut and Fresh Strawberry. Corporate Growth Strategies The business methodology is centered around a reasonable allotment of capital planned to improve in general profit per share development and increment returns on contributed capital. Operationally, the organization endeavors to improve profitability and proficiency using innovation and a

Apply Texas Essay Topics

Apply Texas Essay TopicsBefore you start applying for Texas Essay Topics, you need to decide what type of writing you're going to do. Many students think that they will be able to write anything, even if they don't know how to start. If you have never written essays before, then you may want to hire a tutor or teacher to help you out in the first few weeks of the semester.There are so many topics you can choose from for your first few semesters writing assignments, that you will want to pick two. Topics are categories or sections that are used to categorize the written assignment. Some topics are more traditional than others, but all are needed. The idea is to avoid having to rewrite the same assignment twice.The best way to find essay topics is to begin looking online for the major types of topics. You will have a huge list of subjects to choose from, and this should give you a good idea of how many subjects you will have to choose from. This list will also help you decide which sub jects are the most difficult for you.If you are using the Internet to help you out, you should be able to get some help from an instructor or book. These usually give you a lot of details on the subject, so you should be able to make some decisions about which topic is easiest for you. It's also important to note that there are many ways that you can read and research about these topics, and you will want to be sure that you're going to get enough guidance.When you are looking for essay topics, you may find it helpful to see if you can start a project of your own and finish it within the week. Students with little time on their hands usually find that this will help them to concentrate on the assignment at hand. This is a great way to get ideas for topics, because you don't have to spend any time worrying about writing them up.After you have a few ideas for subjects, it's important to understand why you want to write the assignment in the first place. You will want to write the essa y for the reason that it is the class project. This may be the first assignment you write throughout the semester, but you'll find that the topic has a lot of information behind it.Most students begin by reading through the essay topics for different types of writing. The topics often have descriptions of topics or situations, which students can use to focus on. Some topics may even be given examples that make it easier for students to write up a good essay on a subject.The best way to learn how to apply Texas Essay Topics is to start by reading as much as you can. This can give you some ideas on what you can write about and how to go about it. Following the guidelines provided by your instructors or tutors will make you write the best essay possible.

Film Analysis Science Fiction Film - 1368 Words

This 20 years ago, science fiction film tells us, is the scientific, political and religious allegory of 20 years ago this movie fame seems not very big, but the script, director, actors are an all-star cast, and directly inspired the interstellar through, etc. Later, the science fiction. By chance, the movie scene didn t even get out of the earth, and completed the third kind of contact with alien life, and was immediately attracted to it. The story is based on Carl Sagan s novel of the same name, an astronomer at Cornell University who was one of the first movers in SETI s search for extraterrestrial intelligence. The first message that humans sent out to StarCraft was the man s portrait of humans and the gold-plated aluminum†¦show more content†¦But she gave up her teaching job at Harvard and chose to do the SETI observation experiment in the wilderness. In this way, she can continue to explore alien signals with VLA. The standard scientist s growth path, presumably the film s scientific adviser, has put a lot of thought into setting the background. The main characters face the real dilemma of the researchers: the search for alien cannot send the article, and the funds are not available. Officials from the national science foundation talked to her about practical work. Looking for immigrants? Can you turn it into technology? No, don t take it. What a reality, see here I think so. The scientific communication of the United States is deeply rooted in the hearts of the people. No wonder some people say that Hollywood finances American astronomy. Science is always very professional. The set in the astronomical station is just like a real lab, cluttered with devices and computers connected to a cluttered wire. The computer runs the most advanced systems of that time, the blue background, the graphical interface with pixels, and today it looks retro. First received signal frequency is hydrogen atoms on the fundamental frequency by PI, the following is the original sequence 2 to 101 - the wisdom of civilization, must be in the universal language, hydrogen is the universe can be seen everywhere, most considerable element abundance, the prime number is also the most direct simple mathematicalShow MoreRelatedScience Fiction Film Genre Analysis Paper1450 Words   |  6 PagesGenre Definition Paper The science fiction film genre is absolutely the hardest to define. It can easily be confused with or applied to Fantasy films and some horror films as well. Genres are used to identify types of films, and outside of science fiction this is a fairly simple process. A Western is set in the west and has cowboys and Indians. A gangster film has a plot revolving around the mafia. A horror film is centrally purposed to scare the viewer. Science fiction, on the other hand, is notRead MoreAnalysis Of The Movie Limitless, Limitless Is A Science Fiction Film, By Leslie Dickson1847 Words   |  8 PagesValentina ParAn Analysis of the Film Limitless Limitless is a science fiction film, which was released on March 18, 2011. The movie, which was directed by Neil Burger and produced by Leslie Dickson, Scott Troopf and Ryan Kavanaugh; and the screenplay created by Leslie Dickson is based on the out of the ordinary novel by Alan Glynns, The Dark Fields. Other than the stories collision of an anti-drug morality tale and an anti-hubris morality tale, which is the aforementioned Faustian bargain, limitlessRead MoreFantasy Rhetoric Essay1619 Words   |  7 PagesFantasy Rhetoric: Summary and Analysis of Katherine Fowkes’s Fantasy Films A Rhetoric Analysis consists of a multitude of attributes some larger than others and some not specifically require. Among those are certain attributes that are what provides the foundation of any Rhetoric work, Logos, Pathos, and Ethos or persuasive appeal. My job is to show you the other attributes consisting of the context of the argument, the authors’ attitude, and the tone of the overall work. So first I will haveRead MoreFahrenheit 451 By Francois Truffaut1310 Words   |  6 PagesFahrenheit 451 Analysis Franà §ois Truffaut’s 1966 science fiction film, Fahrenheit 451, encapsulates a dystopian society that controls its inhabitants. This film is based off of Ray Bradbury’s 1953 novel of the same title.Truffaut took the novel and created a full length film to tell the story. The use of future is a common characteristic of science fiction movies, yet this particular film uses future to relay its message, not just as the setting. The technical aspects, effects and setting work togetherRead MoreAmerican Commercial Film And Aesthetics Psychology Mechanism1753 Words   |  8 Pagesexperience of the process. As a result, the film is incorporated into our daily life. American commercial film, particularly, is becoming more and more popular. Under the circumstance, the thesis applies the relative theoretical methods of life aesthetics, reception aesthetics, film-television aesthetics and aesthetic psychology. Its breakthrough point is the aesthetic activity of the audience s re ception experience while they are enjoying American commercial films. According to the four elements of AestheticsRead MoreEx Machina Analysis817 Words   |  4 PagesAn Analysis into the Gray World of Ex Machina As a computer science major, it is only natural that I would have an affinity to science fiction films. However, Alex Garland’s Ex Machina is not just any science fiction film, it is a view into the human psyche and society’s subconscious fear of being replaced by something we perceive to be greater than ourselves. Ex Machina is a morally ambiguous story that is Promethean in nature, because â€Å"fire† or intelligence has been given to machines. Many of theRead MoreThe Stepford Wives Movie1532 Words   |  6 PagesFinal Paper- The Stepford Wives (2004) The film that I choose to analysis is The Stepford Wives. The Stepford Wives is a Sci-Fi film which was released in 2004. It was directed by Frank Oz, who is famously known for his acting roles. Frank Oz has done the voice of Yoda in the Star Wars series, and several Muppets’ characters, such as Miss Piggy. There are three editions to this story, the book, the 1975, and 2004 film. The 2004 version varies from the others, as it has a slightly different storyRead MoreAnalysis Of Wall E Animated Science Fiction Film Directed By Andrew Stanton1503 Words   |  7 PagesPixar Animation Studio production, WALL-E is a 2008 computer animated science fiction film directed by Andrew Stanton. Since its release, WALL-E has been met with overwhelming appraisal among viewers and critics, with an astounding approval rating of 96 percent on the review website Rotten Tomatoes. The movie grossed about $534 million worldwide. Its long list of awards include the 2008 Golden Globe Award for Best A nimated Feature Film, the 2009 Hugo Award for Best Dramatic Presentation, Long Form, theRead MoreWeek 5- Final Film Critique1421 Words   |  6 PagesWeek 5 – Final Film Critique Byron Phillips ENG 225 Introduction to Film Instructor Hayes 11 May 2015 FINAL FILM CRITIQUE There’s no doubt that Star Wars is one of the most impactful films of all time, having changed the movie-making game ever since it premiered in 1977. It quickly became a global phenomenon and has accumulated some of the most passionate fans in the universe. Star Wars: Episode IV - A New Hope is a great example to use in order to illustrate the properties discussed throughoutRead MoreThe, 1984 ) And Juice By Ernest Dickerson987 Words   |  4 Pagesideologies of the African Americans and reveal the blacks’ position in American society. However, by mobilizing close textual analysis on both films Brother and Juice, as well as the articles from Janani Subramanian and Kenneth Chan, I want to argue that the diversities of the films genres endow distinctive approaches to address the issue. In the Brother, the science fiction genre serves as a mask which provides the chance to dodge the seriousness of facing the racial issue directly by disguising the

Comparison of Sitcoms Essay - 710 Words

Comparison of Sitcoms All 3 of my sitcoms I have chosen are great British, hugely popular and critically praised. All of them were written by there own single writer unlike in America where they had a team of writers to produce a single sitcom. The 3 sitcoms I have picked are Only Fools and Horses, Fawlty Towers and Porridge. Only Fools and Horses was first shown on the BBC in 1981 and started with a total of 3 main charters and 5 regular sub-characters. The 3 main characters they started out with were Del, Rodney and Granddad Trotter. Only fools and horses have 7 or 8 series in all with quite a few special feature length episodes like the one where they go to France. Fawlty Towers was†¦show more content†¦Fawlty Towers was set in the South-west of England near Torbay in a quiet and relaxing setting the hotel was a hotel that looked respectable but the staff were a little on the strange side you never or rarely saw more than the Kitchen, Lobby and Dining area. But this was all you needed to see because there was comedy all over this hotel. Porridge was set in an old prison where you would see a fair bit of it, you would see Fletchers cell, the Lobby where they would play all there card games, the farm, the allotments, the governors office and the tech shop (garage). Del from Only Fools and Horses is a real wide boy he is the Brains of the outfit if there are any, he is always calling the shots even when he is declared bankrupt and not allowed to be a director of any company he forces Rodney to be the director and he tells Rodney what to do and still buys all the merchandise they sell and Rodney still does exactly what del says. Where as Rodney is a well educated IDIOT that is extremely passive he tries to object to what del says at time but soon decides against it and carries out what dell said he is even persuaded to stand in the pouring rain and try to sell Australian sunhats. Basil Fawlty is a guy who has always got something up his sleeve, whereas Manuel always has Basils sleeve wrapped around his face, Sibal is the one who justShow MoreRelatedThe Influence of Essentialst Attitudes Portrayed in the Modern Day Sitcom on the Views and Beliefs of Modern Society.1001 Words   |  5 PagesInfluence of Essentialst Attitudes Portrayed in the Modern Day Sitcom on the Views and Beliefs of Modern Society. Throughout its long history, the sitcom has been commonly understood to define the cultural norms of modern society through such comedy techniques as satire and irony. Like modern society, certain characteristics of the sitcom have evolved over time, while others have remained consistent. The evolution of the sitcom coincides with the generational shift in attitudes of society towardsRead MoreTv Sitcom : The Big Bang Theory1516 Words   |  7 PagesTV sitcom: The Big Bang Theory The popular hit show; The Big Bang Theory has been one of the most successful sitcoms today. 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Both shows aired during the same timeframe, and it was evident that Good Times and The Jefferson’s aligned with the traditional stigma that s ociety had of African Americans (there were oftenRead MoreReading And Writing About Family Guy : The Semiotics Of Stream Of Consciousness1619 Words   |  7 PagesIn the essay â€Å"Reading and Writing about Family Guy: The Semiotics of Stream of Consciousness† Lee Transue explains how Seth MacFarlane integrates his own unique version of stream of consciousness in the animated sitcom Family Guy to entertain its viewers. The reason Transue wrote this essay is he was invited by Dr. Johnathan Silverman to write a piece for the book, The World is a Text. He chose to write about Family Guy because of its popularity and he is a fan of the show. 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However, the intention is not to discuss the warily chosen wardrobe of Serena’s character in the show, rather to draw upon the long journey Cheap Monday had made from being a brand fetishized by Swedish indies elevated to a global pop-phenomenaRead MorePleasantville : The Desire Illusion1019 Words   |  5 Pagesat TV time; such as the Pleasantville marathon, a commercial about a sitcom. The shots, jump from one scene to another, following a sequence of montage scenes that take place in school. The visual design use tells you what year the film is relating too when you see eye-level shots with normal colors you’re at the present time, then when the color is gone is now black and white or gray you know that the plot is â€Å"inside† the sitcom, being viewed on TV. The dialog in Pleasantville is very polite andRead MoreTelevision Has Impacted The World Of Entertainment720 Words   |  3 Pagesentertainment. The transition of television shows in the 1960s and the modern world significantly changed through media and moral values. The Andy Griffith show and Friends both teaches a life lesson. However, they both target different audiences. The comparison of both shows is based on the popularity of the show. The Andy Griffith Show is comforting and encouraging. According to the article written by Ed Bell, stated that Andy Griffith Show is comforting. This show is comforting because it is about thingsRead MoreThe Simpsons: an Imperfect Ideal Family1083 Words   |  5 Pagesexplaining how the popular T.V show The Simpsons was not so unrealistic and impractical as many Americans had thought it to be. In fact, The Simpsons was, more or less, a â€Å"â€Å"cracked-mirror version† of our own imperfect but lovable selves† just in a cartoon, sitcom type form. 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Everyday use by Alice Walker Essay - 1150 Words

Alice Walker’s short story â€Å"Everyday use† tells the story of a mother and her daughter’s conflicting ideas about their identities and heritage. Mrs. Johnson an uneducated woman narrates the story of the day one daughter, Dee, visits from college. Mrs. Johnson auto-describes herself as a â€Å"big-boned woman with rough, man-working hands.†(180,Walker). Contrasting her auto-description, she describes Dee as a young lady with light complexion, nice hair and full figure that â€Å"wanted nice things.†(181,Walker). The arrival of Dee to Mrs. Johnson’s house causes mixed emotions on Mrs. Johnson. Dee Johnson and Mrs. Johnson have differing viewpoints on heritage and each value possessions for different reasons. Dee’s superficiality and materialist ways†¦show more content†¦Ã¢â‚¬Å" A dress down to the ground†¦ yellows and oranges enough to throw back the light of the sun. Earrings gold, too†¦Bracelets dangling and mak ing noises†¦Ã¢â‚¬  Her hair, â€Å"stands straight up like the wool on a sheep.† (183, Walker). This is how Mrs. Johnson describes her daughter‘s new appearance. Although Mrs. Johnson does not disapprove of Dee’s new African fashion she is not comfortable with it. Dee had taken on the task to flash her African roots while she failed to understand the true meaning of her heritage. Dee makes the mistake of believing that one’s heritage is something that one puts on to display. Mrs. Johnson does not display African fashion. Nonetheless she knows the true meaning of her heritage; something that Dee does not seem to understand. Through â€Å"Everyday use†, Walker conveys that culture and heritage are taught from one generation to the next and it is not suddenly acquired and definitely it is not something that one suddenly puts on. nbsp;nbsp;nbsp;nbsp;nbsp;Mother and daughter place different values on possessions for different reasons contributing to the conflict of heritage. While the Johnson’s sit down to lunch, Dee puts her eye on the butter churn and the dasher in her mother’s house. She admires the pieces and wants them to decorate her place. â€Å"I can use the churn top as a centerpiece for the alcove table†¦and I’ll think of something artistic to do with the dasher.†(186,Walker). Mrs. Johnson sees theseShow MoreRelatedEveryday Use By Alice Walker852 Words   |  4 Pagescomes or belongs to one by reason of birth. In â€Å"Everyday Use†, by Alice Walker, the theme of the story can be considered as the meaning of heritage or even the power of education. Alice Walker uses many symbols and motifs such as the following: quilts, education, knowledge, Asalamalakim, and the renaming of Dee. In the story, African heritage and knowledge takes a major role. The African heritage plays a major role in the story, â€Å"Everyday Use†. Alice Walker emphasizes the meaning of heritage by havingRead MoreEveryday Use By Alice Walker1372 Words   |  6 PagesEverday Use† research paper In â€Å"everyday Use,† Alice Walker tells a narrative of a mother’s frustrating relationship together with her two daughters. At this facet, â€Å",Everyday Use†, tells that how a mom little by little refuses the cursory values of her older, successful daughter at the aspect of the useful values of her younger, much less lucky daughter. On a deeper outlook, Alice Walker takes on the theme of heritage and its norms as it applies to African-Americans. Everday Use, is set insideRead MoreEveryday Use By Alice Walker1102 Words   |  5 Pagespoem â€Å"Aunt Jennifer’s Tigers† can be read similar to Alice Walker s short story Everyday Use† both are compared by the women’s ways of showing their strengths and how they identify their values, expressions and strength. Advertised in the general outlines of the plot, both literary themes talks of a quest for freedom, the characters identity and self-expression. Adrienne Rich â€Å"Aunt Jennifer’s Tigers† Alice Walker â€Å"Everyday Use† Comparison Paper Analyzing the two types of literatureRead MoreEveryday Use By Alice Walker1372 Words   |  6 Pagessociety as a whole, but more specifically in the African American Community. Alice Walker gives slight insight into   what being forced   to assimilate is like. She says in her short story Everyday Use: She will stand hopelessly in corners homely and ashamed of the burn scars down her arms and legs eyeing her sister with a mixture of envy and awe. Statements such as these are a regular occurrence in her works. Walker often speaks on the ever so disheartening topic of cultural assimilation and theRead MoreEveryday Use By Alice Walker996 Words   |  4 PagesIn the short story â€Å"Everyday Use† by Alice Walker, the author describes different ideas about one’s heritage. Culture and heritage is at the main point of the story â€Å"Everyday Use† by Alice Walker as symbolized by the quilt. The bond that Mother and Maggie share is brought by their common talent to make works of art like quilts. Dee does not have similar capacity because she does not appreciate manual labor nor believes in her heritage. The idea of pride in culture, heritage, and family is the mainRead MoreEveryday Use By Alice Walker1721 Words   |  7 PagesIn her short story â€Å"Everyday Use,† Alice Walker summarizes the representation of the beauty, the conflicts and struggles within African-American culture. â€Å"Everyday Use† focuses mainly between members of the Johnson family, consisting of a mother and her two daughters. One of the daughters Maggie, who was injured in a house fire and has living a shy life clinging to her mother for security. Her older sister is Dee, who grew up with a grace and natural beauty. â€Å"Dee is lighter than Maggie, with nicerRead MoreEveryday Use By Alice Walker1111 Words   |  5 Pagestheir culture. Alice Walker highlights and distinguishes the dissimilarities and clichà © of country African American women with the actualities that make up their lives. Characterized by short, compound sentences, with long adjectives and use of literary elements, her style is eloquent conversational and authentic. Alice Walker’s short story, Everyday Use is stylistic, ironic and narrates profound interpretation of unique views and approaches to African-American culture. Walker’s use of characterizationRead MoreEveryday Use By Alice Walker1735 Words   |  7 Pages â€Å"Everyday Use† by Alice Walker and â€Å"Brownies† by ZZ Packer are two different short stories with different lessons but both talk about the topic of race. Both stories talks about the time in the 20th century when slavery just ended but racism are still active between African Americans and Caucasians. Walker described a story about a single African American mother who is waiting for her daughter to arrive from college. Packer described a story about these African American fourth graders who are inRead MoreEveryday Use By Alice Walker1655 Words   |  7 PagesIn â€Å"everyday Use,† Alice Walker tells a narrative of a mother’s frustrating relationship together with her two daughters. At this facet, â€Å",Everyday Use†, tells that how a mom little by little refuses the cursory values of her older, successful daughter at the aspect of the useful values of her younger, much less lucky daughter. On a deeper outlook, Alice Walker takes on the theme of heritage and its norms as it applies to African-Americans. Everday Use, is set inside the late ,60s or mid ,70sRead MoreEveryday Use By Alice Walker1447 Words   |  6 PagesAbout â€Å"Everyday Use† The conflict in the story is centered around the clash between the two worlds with which Walker s character Dee is endued. Dee increasingly accuses her heritage of the ideas and rhetoric of the new Black Pride movement. Walker weaves the theme of African cultural nationalism with a descriptive conflict immersed in family issues. On another level, Alice Walker offers a unique look at the struggling African-American woman to find both a personality and voice from the shadows of

Bromden And His Changing Mind Essay Example For Students

Bromden And His Changing Mind Essay Thesis: In One Flew Over the Cuckoos Nest by Ken Kesey, Chief Bromden is a character who has to work his way back to being and acting like a real human after so many years of being dehumanized Porter 49 into a machine created by the evil Nurse Ratched. I. Bromden in the beginning A. Dehumanized by Nurse Ratched 1. structured 2. forbids laughing 3. controlling B. The effect that the Nurse and the ward has on Bromden 1. could not smell 2. thinks of himself as little 3. hides in the fog 4. fears everything 5. sees himself as comic 6. hallucinates II. Bromden in progress A. Gives up deaf and dumb B. Great turn around C. Begins to smell things D. Regains his laugh E. Loosens up III. Bromden at the end A. Bromden escapes B. Bromden is a hero C. McMurphy is death; Bromden strength D. Bromden becomes big IV. Conclusion A. Modern world; machines destroy B. Nurse Ratched the machine C. Modern world is the combine Bromden and his Changing Mind In One Flew Over the Cuckoos Nest by Ken Kesey, Chief Bromden is a character who has to work his way back to being and acting like a real human after so many years of being dehumanized Porter 49 into a machine created by the evil Nurse Ratched. Bromden begins to change as soon as McMurphy tries to get the guys on the ward to open up and Bromden is the one who gets the most out of Mr. McMurphys therapy 97. Chief Bromden finally beats the evil nurse Miss Ratched by escaping from the institution. So Broken men however frightened, beleaguered, splintered, and dehumanized can be restored to manhood and wholeness 95. A six foot seven inch Indian named Chief Bromden pretense to be a deaf mute after he watched his father, Chief Tee Ah Millatoona, get ruined by his white wife. Government agents often came to visit his father about his property. The agents would walk right past Bromden like he was not even there. When people stopped reacting to Bromden, he stopped reacting to the people. At the Combine which was the name for the ward, Bromden underwent treatment for his medical condition. The Combine split the patients into two categories, the Acutes and the Chronics. The Acutes were the patients that had the ability to getting better while the Chronics had no chance of getting better because of how serious their medical condition is. In the Combine everybody definitely considers Bromden as a Chronic. While in there and everybody thinking he is a deaf mute, Bromden hears information from other peoples conversations that he is not suppose to hear. Throughout the novel Chief Bromden feels small and he is very easily intimidated. Without the help of the newest guy on the ward, Randel Patrick McMurphy, he would of never been able to gain up enough strength to feel good about himself again and escape the ward like he did in the end of the novel. McMurphy helps Bromden tremendously plus everybody else that is on the ward. He guides everybody to be human. McMurphy says Miss Ratched, the Nurse of the Combine, gains her power by making others feel like they have less. She controls everything they do from when they wake up to when they go to bed. McMurphy rebels against Miss Ratched and tries to get the guys on the ward to stand up for themselves too. The patients on the ward are not aloud to laugh loosely according to Miss Ratched. McMurphy says when a man loses his ability to laugh he is not a man anymore. Most of the patients on the ward are dehumanized by Nurse Ratched controlling and orderly attitude. In the novel Bromden shows the most change from McMurphys help. Enough change to come back after escaping and retell the story. In the beginning of the novel Bromden was at the point where he was completely dehumanized by Nurse Ratched. Miss. Ratched was the main cause of his dehumanization, but not the start of it. It began is his early childhood with the conflict between his father, the Indian chief, and his white mother that had control over his father. As it says in the Discovering Authors Modules: Mrs. Bromden was a domineering women who cared little for her husbands Indian heritage and was instrumental in selling his land to the government. . Miss Ratched is in a way just like Bromdens mother. The way his mother wore down his father by making him feel small and little is the same thing Nurse Ratched is doing to Bromden while on the ward Wallace 8. After Bromdens father was dehumanized by his wife it is Bromdens turn, assuming from Discovering Authors Modules that this novel is a fictionalized account of his childhood experience 8. If the story Bromden told us about his early childhood background is true and sit is parrallel to the plot of the novel then we can assume that Bromden is going to get dehumanized by Nurse Ratched. So this is how Bromden starts out the novel, dehumanized and feeling smaller and weaker. While Bromden is feeling dehumanized and small Miss Ratched has the ward well structured and running smooth. She has everything running on time and if something is out of place she will fix it right away because to her there is no such thing as unorganized Kesey 26. As Porter points out, since Miss Ratched is an ex-army nurse she is used to the high demands on order. Her life was always structured and she expects everybody and everything else to be the same way 48. With structure there comes control, because structure is highly unlikely to exist without some sort of control. If there was no control over the patients on the ward then there definitely would be no structure because that is what the patients are there for, a little structure in their lives. Throughout the beginning of the novel Bromden was always complaining that Nurse Ratched has too much control over things. For example, in the novel, Bromden says Nurse Ratched can speed up time or slow down time depending what she wanted to do Kesey 73. He also says that she is controlling a fog machine when she sits behind the window at her control panel and sometimes it could last hours on end 75. So with all the control she has over the ward the patients really feel pressured to do what ever she says. The one thing that Nurse Ratched has control of that really hurts the Combine is laughter. As Porter says, everybody sees Miss Ratched as a machine and not as a human. They think she is dehumanized herself along with them. To Bromden the tip of each finger was the same color as her lips. Funny orange. Animal Farm: Communism Through The Eyes Of George EssayMcMurphy told the aid just to forget about him and move on to the next guy. When the aid refuses McMurphy starts a fight with him. One of the black aids pin McMurphy down to the floor 261. Right now Bromden sees himself in a different light then he did before. He begins seeing this when McMurphy is pinned on the floor by one of the black aids McCreadie 505. Bromden joins in the fight to help McMurphy defeat the black boys. After more of the aids got the situation under control, McMurphy and Bromden were sent up stairs to receive shock therapy. After the shock therapy McMurphy through a party for the patients just so they would have some fun before he escapes the next morning. When morning came McMurphy forgot to leave because he fell asleep and later on he finds out that one of the patients had killed themselves Kesey 304. Nurse Ratched blames his death on the whole ward making everybody fell like it was their fault by them playing God 304. McMurphy gets so angry that he breaks down her door and ripped her shirt off so her big breast would be shown 305. Nurse Ratched then orders for McMurphy to have a lobotomy. The next time the patients see McMurphy is when he is brain dead. At this point Bromden is fully back to strength again. It is symbolically represented when Bromden tries to put McMurphys hat on and it does not fit because he has grown to full size. Peter Fish said at the end of the book the chief has switched places with McMurphy 17. This means McMurphy is now becoming weak and he is beginning to lose against the Big Nurse while Bromden is making progress. McMurphy ultimately loses against Nurse Ratched when she gave him a lobotomy. When Bromden saw this he felt that since McMurphy helped him out by teaching him to become more of a human being, he would help him out and not let hum sit there in bed for the rest of his life and suffer. So Bromden smothered McMurphy with his own pillow. Ronald Wallace said in Discovering Authors Modules that Bromden is comic, and he is also a hero. I kept getting this notion that I wanted to sign the list. And the more he talked about fishing for Chinook salmonthe more I wanted to go. I knew it was a fool thing to want; if I signed up itd be the same as coming right out and telling everybody I wasnt deaf. If Id been hearing all this talk about boats and fishing itd show Id been hearing everything else thatd been said in confidence around me for the past ten years. And if the Big Nurse found out about that, that Id heard all the scheming and treachery that had gone on when she didnt think anybody was listening, shed hunt me down with an electric saw, fix me where she knew I was deaf and dumb. Bad as I wanted to go, it still made me smile a little to think about it: I had to keep on acting deaf if I wanted to hear at all Kesey 197. The quote from the novel above proves since Bromden has written the novel, it is Bromden himself who exposes his own comedy. The plot traces Bromdens growth toward the kind of comic perspective that enables him to write such a novel. When he can turn the combine into a comedy, he has defeated it. In the novel during the fishing trip Bromden wanted to go, but he had no way of signing up because he did not want to give up his deaf and dumb role. Bromden learns to look at his life as a comic fiction and then to transform that fiction into art. After Bromden had smothered McMurphy he lifted the control panel which McMurphy tried to lift previously in story. When he picks up the control panel he is overcoming the control that the ward had on him. He is taking all that control they had over him for so many years and he is throwing it out of the window. When Bromden escapes he does not see the dog that has always been around the window, but only the footsteps. Leeds explains that when Bromden escapes, he is associated with the geese that were flying overhead. The dog that was not there, but only the footsteps was associated with McMurphy. He says this means that when Bromden escapes he is really flying over the cuckoos nest following in McMurphys footsteps 29. So by the end of the story it is evident that Bromden did overcome the control, gained his strength, and returned to his true size. From when McMurphy arrives at the Combine, to when Bromden makes his escape he is changing all the time. He is changing for the better. He started out as a machine that just respond to stimuli in the ward, then he slowly progressed until he had enough strength to make his escape. Bromden defines the combine as a modal of the world. Miss Ratched wants to robotize the men in the ward so when they leave they are an example to society Leeds 20. So no matter how bad Bromden got dehumanized he succeeded to come back strong. In the modern world, machines destroy nature, efficiency comes before beauty and robot-like cooperation is more valued then the individual freedom 15. This is the same thing Nurse Ratched is trying to do to the Combine. She wants everything to run how it is suppose to first, then if there is free time that comes last. People today are the same way. They want everything to run perfect with no error. That is why people now build robots to do the work for us because they realized that people arent perfect. Now since the robots are now getting all the jobs allot of people are out of work which means they are now low on money. Without money you cant do anything in this world because nothing is for free.

IMC Plan of Melo Fruitti Ice Cream

Executive Summary The purpose of this report is to prepare an Integrated Marketing Communication (IMC) plan for Melo Fruitti Company, which offers healthy and organic ice cream. The company always uses natural ingredients, for instance, the chocolate tree, fresh fruits, natural fruit flavors, skim milk and so on.Advertising We will write a custom report sample on IMC Plan of Melo Fruitti Ice Cream specifically for you for only $16.05 $11/page Learn More In addition, low sugar, less than 2% of fats, 0% trans-fats, and flavor without any artificial color or taste are the key characteristics of Melo Fruiti ice cream products. Melo Fruitti Ice Cream will start its business operation from Kuala Lumpur and surrounding urban areas in order to gain competitive advantages of first mover with healthy fruits ice cream products. However, this company will use IMC plan to create brand awareness, influence the target customers to purchase its products, aware the healt h conscious people about the positive factors of this brand and the difference between the products of Melo Fruitti and competitors’ products. However, this plan will focus on the key objectives, such as, Develop of brand image, reach break-even point, aware customers about food ingredients, provide expansion plan, and create of brand awareness to the target audience within a specific period. In addition, this report will concentrate on the MC functions along with objectives and budgets of these tools such as the marketer of Melo Fruitti Ice Cream will use AU$1.5 million IMC budget for sales promotion, advertising, one-to-one marketing, direct marketing, public relations and building brands etc. At the same time, the IMC plan of Melo Fruitti ice cream will also discuss target audience, â€Å"Foote, Cone, Belding† Strategy Planning Model, provide media plan with key messages, break-down of budget plan, slogan for the IMC campaign, evaluation, and so on. Introduction IMC plan of Melo Fruitti ice cream will mainly target the people of Kuala Lumpur and surrounding urban areas as they have vast disposable income to spend on consumer products and this campaign will divide the market into three segments like Kids, Adults and Health conscious customers considering consumer behavior, demographics, and psychographic factors. To aware target audience and increase sales profits, this campaign of Melo Fruitti will include objectives of this project, key benefits of your product, IMC program element mix, examples of other MC functions, budgetary plan, media plan, and so on.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Situational Analysis Melo Fruitti ice cream is a new product in the market and it needs to reach target market; therefore, IMC campaign could be an effective tool to create brand image and value to the mind of target customers. However, this campaign can easily influence and convey message to the customers using IMC program as Melo Fruitti offers wide range of unique ice cream flavors, and non-fattening- an organic ice-cream. At the same time, this IMC campaign will be able to attract large health conscious customers who always bother with food ingredients, obesity and other related issues because it uses no artificial colors and contains less that 2% of fats and 0% trans-fats. In addition, this company provides healthy ice cream products along with allergen free ingredients, for instance, peanuts. On the other hand, this company will enjoy first mover advantage and able to be market leader since Melo Fruitti is the first company, which provides all these advantages at the same time. Here, it is important to mention that Melo Fruitti ice cream needs to select cost effective multimedia marketing strategy, as the budget of the company for promotional activities is not adequate. In this context, the marketer of Melo Fruitti ice cr eam can concentrate more on the use of social networking sites to attract adult target customers since these sites are popular to the young people. This IMC campaign will create strong appeal on the target audience and regular internet users and it will assist to developing local culture to the foreign customers because they like to taste new flavored ice cream in different countries. According to the country profile of Malaysia, the climate of this country is comparatively humid, hot, and uniform temperatures with no seasonal variations throughout the year though the presence of mountain ranges influences climate change in some extent (WPRO 2011, p.2). As a result, Melo Fruitti Company would enjoy geographical benefits as ice cream is used to cool off body temperatures and quench thirst. This IMC campaign will open a new door while it has the opportunity to promote the ice cream products to the health conscious people by stating that it contains safe, fat free, low calorie and suga r. However, the marketer of IMC campaign will also aware the target customers about the cost effectiveness of this brand; however, this company would be able to offer low price than competitors’ offer price because it is not liable to pay tariff like foreign companies. At the same time, this campaign has scope to involve some volunteers, sponsors, and donors who will support the activities of the Melo Fruiti ice cream by providing financial or other services to strengthen the position of the company in local and international market.Advertising We will write a custom report sample on IMC Plan of Melo Fruitti Ice Cream specifically for you for only $16.05 $11/page Learn More Target Audience This ice cream product of Melo Fruitti is suitable for all but the company should primarily target health conscious customers who like to taste ice cream those not contain excessive chemicals, fats, creams, and artificial colors. Moreover, the marketers of Melo Fruitti Ice Cream Company should target customers who frequently use internet and visit social networking sites and they should target these groups considering the opportunity of multimedia strategy. Most importantly, this IMC plan also focus on the product features to select target market, such as, new fruits flavored ice cream of Melo Fruitti Company is healthy for kids; consequently, this report suggests the marketers to target parents who seek fresh and healthy ice cream for their kids. Objectives of the IMC Campaign Melo Fruitti ice cream would develop strong brand image to the target audience using integrated marketing communication program by 2012; To create awareness among 90% of the target market within seven months of the product launch; This company would like to reach break-even point and captured 5% of Malaysian ice cream market share within 12 months of its operation; One of the main objectives of the company to promote its slogan â€Å"A world of cool taste†; More than 50% target customers would be loyal customer within 12 months of its operation; the sales revenue of Melo Fruitti ice cream would increase by 50% by third years of its operation; However, Melo Fruitti would diversify its product line and offer new flavor organic ice cream within next year; Moreover, the goal of this IMC campaign is to aware target customers about the cost effectiveness of this new product. To pull together and develop consciousness of the target audience concerning their health; It would organize new IMC campaign to build customer awareness about the product of Melo Fruitti by 30% within next three years; In addition, it would increase annual budget for promotion and research by 75% within the fiscal year 2014 to analyze market. Messages This IMC campaign â€Å"A world of cool taste† of Melo Fruitti Ice cream will provide messages to the target customers and these messages include description about products’ ingredients due to give informat ion to the health conscious people and parents of kids to help the customers to select right brands. One of the most important tasks is to convey messages to the target audience about the commitment of the company to give the opportunity to taste ice cream without bothering the tension of obesity; thus, freshness of the new fruits flavored ice cream of Melo Fruitti would be the actual message of the campaign. Key problems of IMC Campaign The Marketer of Melo Fruitti Company will find out the market threats to avoid loss in the future and suggest the company to carry on successful campaign projects. However, major foreign competitors like Baskin Robbins, Cornetto, and Haagen-Dazs are the great challenge for Melo Fruitti as they offer testy products and campaign for their testy products to influence the customers whereas this new company would campaign for healthy, but not testy ice cream products. As the customers can switch off to other company, the marketers of this campaign have t o concentrate on the immoral behavior of the employees or the management, supply chain management system and technological factors like cold chain facilities for transportation and storage. In addition, Melo Fruitti has to face two major problems in order to gain market-leading position in the national market and these barriers are – the products of this company melt quickly because of not use of excessive chemicals and products are not as tasty as other ice creams on the market due to low sugar and skimmed milk. On the other hand, lack of budgets, efficient employees, and volunteers may create problem to carry on campaign project.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Foote, Cone, Belding Strategy Planning Model Vaughn (1986) presented the Foote, Cone Belding Planning (FCB) Model based on traditional theories of customers’ response with the aim to identify and measure the effectiveness of advertising in diverse Medias, the model has established to analyze the communication situation that the advertisers encounter with present situation. The FCB1 grid model involved with four fundamental advertising strategies such as informative presentation, emotional statement, habitual addressing, and satisfaction of targets group and this model facilitates the users to recognize the appropriate way of advertising planning process that would positively contribute to generate appropriate promotional strategies for the involved organization, for Melo-Fruitti, FCB2 model would be an effective tool. FCB grid model stated that advertising planning of Melo-Fruitti evidenced to emphasis on the communication response that would undoubtedly be diverse in suppor t of high versus pointing to the lower association with products that requisite for the most of the part of thinking (left alignment of brain) otherwise feeling (right alignment of brain) at the information processing system of customers. Market Segmentation for Melo Fruitti Ice Cream The marketer of the Melo Fruitti ice cream has perceived the idea that the success of the integrated marketing campaign would engender huge responsiveness among the people of Malaysia and persuade the nationals to buy healthy ice cream. Standing on this revelation, the marketer attempts to deal with on not only the natives aging from five to fifteen, but rather, the entire nation; hence, it is vital for the business to appraise the demography of the country before carrying out the marketing: Targeted Market Segment: Malaysian Demography Total inhabitants 28,728,607 in 2011 estimation Zero to fourteen year old 29.6 percent (men 4,374,495 women 4,132,009) Fifteen to sixty-four year old 65.4 per cent (men 9,539,972 women 9,253,574) Sixty-five year old and above 05 percent (men 672,581 women 755,976) Total average age of population 26.8 yrs Men: average age 26.7 yrs Women: average age 27 yrs Inhabitants development rate 1.576 percent in 2011 projection Birth- rate 21.08 births per thousand inhabitants Death- rate 4.93 deaths per thousand inhabitants Ethnic origins in the country Malay 50.40 percent, Chinese 23.70 percent, indigenous 11.00 percent, Indian 7.10 percent, others 7.80 percent Below fifteen years 1.06 man per woman Fifteen to sixty-four years 1.01 man per woman Sixty-five years and above 0.79 man per woman Literacy 92 percent men and 85.4 percent women Table 1: Assessing Malaysian Demography Source: Self generated from Index mundi (2011) Brand Positioning Strategy The marketers of Melo Fruitti ice cream will give the message of freshness of the products and reach their objectives within the deadline. As a result, the top-management of the company directs the marketers of Melo Fruitti to research on current market, and to assess the price of the products of the competitors to strengthen its position its brand positioning map. However, the aim of the campaign project is aware the target audience regarding the advantages of the products of this ice cream Company; thus, this plan selects positioning strategy for Melo Fruitti, such as the competition in the ice cream market is comparatively high due to have presence of numerous foreign competitors. Therefore, the sales management team should give attention on developing competitive advantages of through the IMC Campaign and aware people about the price of the products as the company offers low price for its unique items. However, the subsequent figure demonstrates selected option of the company – Figure 1: Possible value proposition of the campaign Source: Self generated from Keller (2009) Media Mix for Melo Fruitti Ice Cream In order to conduct this integrate d marketing campaign project, the marketer of the Melo Fruitti ice cream hopes to concentrate on a number of mass media vehicles together with some out-of-home campaigning methods. Because of the fact that the fund for the marketer to advertise the Melo Fruitti ice cream is quite low (that is AUD 1.5 million), it is practicable for the company choose online advertising mediums to build the image of the product through the integrated campaign and develop public awareness. This form of advertising may include in web marketing, including search engine optimization (SEO), company’s own website development, blogs, e-mails, and more fundamentally, advertisement through social networking sites. Social-networking websites are tremendous for constructing consumer relationships; moreover, it is quite simple to connect with consumers at social websites; it comprises creating accounts at popular social-sites, assembling community/customers, providing helpful information about product, an d updating information frequently; conversely, consumers will enjoy joining the community as a place to share their experiences and find information about what to buy. Moreover, as the product will be introduced in the Malaysian market, the marketer of the Melo Fruitti ice cream could also campaign through print media available in Malaysia, such as Berita Petang Sarawak, Harian Ekspres, Melaka Hari Ini, and Utusan Malaysia. Newspaper is one of the most crucial demonstration media for any product to come into notice of mass people (Zaichkowsky, 1985 and Traylor, 1981); so Melo Fruitti will begin and maintain remunerated circular promotions in conjunction with similes of ice creams and eye-catching snapshots; moreover, the marketer could also come up with press kits, brochures, and posters. The promotion will also run through radio broadcasts, as this type of commercials will better deal with those active citizens who, for instance, listen to radio while driving cars or while cooking food; furthermore, even those people who are enjoying a free time snoop to the radio. Additionally, radio-advertising would enlarge potential-outcomes for IMC with sense of suppleness and can also have a superior capture over audiences with help of good mottos; so the central focus of the marketer will stay on campaigning through the most popular radios-stations of Malaysia, such as Asyik FM and Salam FM, Klasik Nasional FM, Pahang FM, Suria FM, and One FM. In addition, outdoor IMC is a very important tool to address mass people. Outdoor campaigns could be an immense type of advertising to put vast contributions to conquer the aim of the IMC; this may include setting billboards at busy streets beside colleges, universities, offices, shopping malls, bus terminals, or airport roads to attract an increasing number of people to buy the ice cream. Loker Kamali (2002), Recklies (2006), and Percy and Rossiter (1992) argued that public relations can create huge customer involvement; so, th e marketer will also focus on creating public relations and undertaking other forms of campaigns, such as promoting through magazines, or concentrating on special promotions. However, it is important to note that it is not possible for the marketer to focus on IMC through television advertisements. Although television campaigns are the best medium to attract people of all ages, including middle-aged men and women spending their leisure, working people watching TV at a Saturday night, young generation aging from 20 to 35, and the teenagers, high adverting costs associated with it will make it impossible for Melo Fruitti ice cream to go through TV campaigns. Therefore, during the first year of the integrated campaign, television adverts would not be feasible for the marketer of the Melo Fruitti ice cream, and the business would look forward to undertaking it in the upcoming years. Campaigning Frequency and Media Schedule Due to a total budget of AUD 1.5 million for the IMC, the market er of the Melo Fruitti ice cream will go for relatively cheaper form of advertising methods. As show in the chart below, in the first four days of the first weeks of each month, the advertisements will go through national dailies like Berita Petang Sarawak, New Sunday Times, The Star, and Utusan Malaysia; however, the ads will not appear simultaneously in all the newspapers as shown. For example, in the first Sunday of January, the ad of the ice cream will come in two newspapers. In a similar way, to promote Melo Fruitti, the radio advertising, social networking, other web marketing, press kits, brochures, posters, billboards, and other outdoor ads will be used in the sequence given below. It is important to note from the chart that the marketer of the Melo Fruitti ice cream has designed the media schedule in a way so that the costly forms of advertisements, such as newspapers, are used for few numbers of times. Conversely, the marketer has made more use of cheap form of advertiseme nts such as online promotions, press kits, brochures, posters, etc., so that the campaigns repeat constantly in those media: Ads Print Media (National Dailies Like Berita Petang Sarawak, New Sunday Times, The Star, And Utusan Malaysia) Radio Advertising In Asyik Fm And Salam Fm (102.5 Mhz), Klasik Nasional Fm (98.3 Mhz), Pahang Fm (104.1 Mhz), Suria Fm (105.3 Mhz) Social Networks (Google +, Foursquare, Twitter, Facebook, Myspace, Hi5) SEO Other Web Marketing Press Kits, Brochures, Posters Of The Melo Fruitti Ice Cream Billboards And /or Hoardings Other Outdoor Ads and Promotional Tools Months/ Weeks/ Days Week – 1 Week – 2 Week – 3 Week – 4 S M T W T F S S M T W T F S S M T W T F S S M T W T F S Jan ’ 12 2 1 0 1 5 0 5 3 6 6 8 3 3 7 0 5 2 8 3 2 3 2 1 9 0 7 7 7 Feb ‘ 12 0 2 0 1 1 1 6 6 2 3 7 2 6 4 7 6 2 5 0 2 2 3 1 4 7 4 1 6 Mar ‘ 12 2 1 3 2 1 3 1 1 8 5 7 8 8 1 1 8 1 0 3 1 0 4 0 3 1 3 4 3 Apr ‘ 12 3 0 0 2 1 1 5 4 6 8 0 8 3 7 8 1 8 8 0 4 0 3 9 4 0 4 1 6 May ‘ 12 2 1 3 0 1 6 5 6 5 2 6 6 8 3 8 3 7 7 0 6 8 3 9 6 6 4 4 3 Jun ‘ 12 2 2 0 2 4 3 2 1 3 6 2 3 4 6 0 7 4 0 8 8 9 2 1 2 5 2 6 5 Jul ‘ 12 1 0 3 0 4 2 3 1 6 3 6 3 9 8 5 8 6 8 5 8 4 0 4 0 8 3 2 3 Aug ‘ 12 0 0 0 0 1 0 4 0 3 7 8 1 4 0 8 2 8 3 8 3 0 4 0 8 4 6 6 5 Sep ‘ 12 0 0 0 3 1 3 4 4 3 6 2 3 6 8 5 2 4 6 0 7 4 2 4 6 3 6 2 3 Oct ‘ 12 3 0 0 0 0 4 2 2 4 3 6 2 8 0 8 8 9 8 5 8 6 5 3 6 5 2 6 5 Nov ‘ 12 2 1 3 0 0 2 0 5 2 3 7 9 6 2 5 8 4 0 8 2 4 0 4 0 8 4 0 0 Dec ‘ 12 2 2 0 0 2 4 0 2 3 2 7 6 8 9 0 8 8 3 8 3 6 0 6 0 0 0 0 0 Table 2: Frequency of Campaigns and Media Schedule Chart Source: Self generated Cost of Each Media Vehicle Selected The marketer of the Melo Fruitti ice cream has designed a total integrated marketing campaign budget of AUD 1.5 million; the distribution of the budget in each of the region is given in the following table. The rates of the newspaper campaigns have bee n estimated from the raw rates given in RAA (2009). As the secondary sources suggest, in Malaysia, the cost of out door advertising and online marketing are far lower than that of the newspaper campaigns – this is evident from the budget of the IMC plan of the ice cream below: Integrated Marketing Budget for Melo Fruitti Ice cream Selected Campaigning Media Cost of Each Media Print media Berita Petang Sarawak AUD 102340.0 New Sunday Times AUD 124050.0 The Star AUD 131200.5 Utusan Malaysia AUD 160000.5 Total print media costs = AUD 517591 Radio advertising Asyik FM and Salam FM (102.5 MHz) AUD 92460.5 Klasik Nasional FM (98.3 MHz) AUD 79160.0 Pahang FM (104.1 MHz) AUD 83000.5 Suria FM (105.3 MHz) AUD 88720.5 Total radio ads cost = AUD 343341.5 Integrated marketing campaign over internet, which includes costs of campaigns on social networking websites, improvement of SEO, website development, and others AUD 85900 Investigating about the target audie nce of the campaign through market research AUD 185000 Press kits, brochures, posters AUD 82500 Billboards / hoardings and other outdoor ads and promotional tools AUD 95500 Public relations AUD 83400 Other costs of the advertising department AUD 106767.5 Total IMC Budget AUD 1500000 Table 3: Cost of Each Media Vehicle Selected for Melo Fruitti Source: Self generated MC Functions â€Å" Sales promotion program of Melo Fruitti Datamonitor (2009) pointed out that the Ice cream in Malaysia has grown in a steady rate of 4.5 % per year where there are large multinational companies like Nestle and Unilever are major player in the market with hundreds of small and medium local manufacturers. Due to increasing popularity of ice cream in Malaysia, Melo Fruitti has huge sales promotion scope here. The marketing team for Melo Fruitti organic Ice cream campaign would essentially apply two poles apart sales promotion strategies to enhance sales for this product by inspiring public awareness regarding use of artificial color and flavor while Melo Fruitti uses all natural ingredients. At this connection, it is essential to mention that the use of organic ingredients instead of artificial flavors and colors are very expensive, but the company has deeply concerned to reduce risk of public health; consequently, one of the objectives of MC tools is to increase deliberate involvement of the public of all age. Moreover, this campaign of Melo Fruitti ice cream would offer some extra advantages to the customers, for instance, the marketers has decided to offer special rewards, gifts and other options, like home delivery to the online communities. Objectives 1 The objective of this campaign is to lift up customers base from the target audiences; 2 It would improve participation of the customers who may not involve voluntary, but impressed with quality and intend to lend a hand to carry out this product (Duncan, 2005); 3 Induce the children and adults to depend on Melo Fruitti organic Ice cream as a health supplement. Budget Identifying the sales promotional opportunities in all the States of Malaysia, it would require huge budget, due to constrain of resource, the total allocation for the IMC campaign is US$ 1.5, it is suggested to allocate 20% for sales promotion. One to one marketing CIA (2011) mentioned that Malaysia has 287 million populations in 2011, 29.6% children under 14 years, 65.4% adults from 15 to 64 years and rest 5 % are over 65 analyzing this demography it is argued that the marketer might study about the demand of target groups by using one to one marketing. However, the marketer of the Melo Fruitti organic Ice cream campaign aimed to use such strategy to communicate with its target audience, any time when a customer will resister or visit the company’s website, it will preserve the relevant data and use it for further direct communication process – Objectives 1 The objective of one to one marketing is to supply more information by using bulletins and e-books though it cannot be effective processes for Melo Fruitti at initial stage. 2 Persuade customers to register this site and get in touch with friends to assess the outcomes of the campaign; 3 To aware target customers of Melo Fruitti organic Ice cream, it will bring in to light that artificial flavor and colors are increasing the risk of human health and it is the proper time to stop use of artificial color and harmful chemicals. At the initial stage, the marketer of Melo Fruitti ice cream will develop an outstanding website for the campaign projects of the company to give the opportunity to the customers about products, which will increase sales revenue; however, the following figure gives more information about the steps of web designing – Tasks Functions Step 1: Web designing and hosting Firstly, the marketers of Melo Fruitti ice cream need to contact with the efficient programmers to develop a e-commer ce website with large data store facilities (Laudon Traver, 2002) Step 1: CRM The marketers have to integrate essential software to develop the concept of CRM as it helps the company increase sales revenue; Step 3: SEO Search Engine Optimization is an important tasks otherwise the customers would not be able to find out the company. Step 4: IMC campaign Advertisement through social networking sites like Face book, website development, e-mail, online advertising in verity of search engine), an integrate improvement of IT procedures, and feedback from the customers Start Date and Duration Costs to develop own website 01 January 2011 75 days The marketers have agreed to spend $4000 to develop own website Building brands â€Å" Johnson, Scholes Whittington (2008) pointed that primarily four main stages influence to build strong brand, assist to achieve objectives of the company by giving message to target customers; however, these stages are brand classification, sense, responses, and association. As a result, the marketers of the Melo Fruitti organic Ice cream campaign will take some forwarding initiatives for target customers (parent’s kid and health conscious people) to develop brand and these are – Objectives 1 The marketers of the Melo Fruitti organic Ice cream campaign would develop its brand by using their existing brand image, and information to attract target customers by giving importance on company structure, logo, design of the package in case of home delivery, performance and so on; 2 Melo Fruitti would focus on its competitive advantages to develop and sustain as strong brand identity and equity in the Malaysian market and then expand the business in foreign market. 3 Additionally, the marketers would take the assistance of various IMC activities, such as, advertising in social networking sites, sponsorship, and so on; 4 Melo Fruitti would improve its brand; therefore, the company is more anxious to give the m essage to what extent the Melo Fruitti organic Ice cream would contribute to the development of public health. Advertising â€Å" The peak season for ice cream in Malaysia is March to October of every year and Melo Fruitti Ice Cream’s IMC campaign would make most use of rush scheduling of advertising for this period and spend highest budget though there are provisions for advertising round the year. Thus, Melo Fruitti Ice Cream’s IMC campaign would book the â€Å"Borneo Post†, Malay Mail Business Times, Berita Harian, Utusan Malaysia, China Press, and The Malaysian Insider for their regular advertise with cost effective long-term contract with the aim to gain the ultimate objectives of the campaign with small space, but colorful impression. For the print media this campaign of Melo Fruitti Ice Cream would ultimately generate accelerated profit and brand value by creating strong base of satisfied customers (Belch Belch, 2009). Public relations The IMC campai gn Melo-fruitti organic Ice cream would concentrate on the development public relation because its functions to arrange communication between the employees of the organisation and top-management, where the PR works as a unique introduction to the audiences concerned with public interest such as news matters that endow with a mediator endorsement. Conclusion â€Å" The marketer of the Melo Fruitti ice cream will evaluate the results of the campaign in the Malaysian market and contrast the differences in involvement of citizens before and after the IMC. Below is a summary of the IMC budget, comprising the costs of the evaluation stage: Budget Summary Newspaper AUD 517591 Radio AUD 343341.5 Online Campaigns AUD 85900 Market research AUD 185000 Brochures posters AUD 82500 Outdoor promotions AUD 95500 PR AUD 83400 Other costs of the advertising department AUD 106767.5 Total IMC Budget AUD 1500000 Evaluation testing AUD 95000 Total costs AUD 1595000 The top managerial executives of the company should organize regular board meetings to evaluate if the demand has increased after the IMC campaign. In addition, the marketer should further test the IMC after the first month. For testing the success of the IMC, the market should focus on techniques, such as gaining feedback from online communities of the social networks. Recommendations â€Å" Melo Fruitti ice cream should conduct IMC campaign as it is one of the most effective the procedure of maximizing customer’s values by means of concurrent marketing activities, integrating proper management of customer’s knowledge and information to maintaining long-term relation with them and increase demands of the products in Malaysian market. However, this is an effective IMC campaign plan as the media plan of this report suggests Melo Fruitti ice cream company to using popular social marketing sites like Facebook, Youtube, twitter and other sites to create brand image of the company and increase profit. This campaign will be able to meet the objectives of the company because the marketers of Melo Fruitti ice cream have properly organized the budget for IMC campaign and used fund for all kinds of selected promotional activities. In addition, this IMC plan has designed considering business environment, geographical advantages, economic condition of the target audience, strength, and weakness of the company and this project. On the other hand, this plan will meet the objectives of the company because the marketers of the company have research on the competitors’ campaign strategies, ingredients of the products of rivals, and the budget to implement their IMC plans. At the same time, they have identified possible risks of the market and formulated the plan to overcome such barriers, for example, this campaign will focus more on health related issues as the marketers have recognized new product of Melo Fruitti Ice cream is not tasty due to avoid of excessive chemicals and use of natural ingredients. Reference List Belch, G. E. Belch, M.A. (2009). Advertising and Promotion. (8th ed.). New Delhi: Tata McGraw Hill. CIA (2011). Malaysia Demographics Profile 2011. Retrieved from http://www.indexmundi.com/malaysia/demographics_profile.html Datamonitor (2009). Ice cream in Malaysia to 2012. Retrieved from http://www.fastmr.com/prod/16485_ice_cream_in_malaysia_to_2012.aspx Duncan, T. (2005). IMC Planning and International Marketing Communication. Principles of advertising and IMC. (2nd ed.). Chicago: McGraw-Hill/Irwin. Index mundi (2011). Malaysia Demographics Profile 2011. Retrieved from http http://www.indexmundi.com/malaysia/demographics_profile.html Johnson, G., Scholes, K. Whittington, R. (2008). Exploring Corporate Strategy: Text Cases. (5th ed.). London: Prentice Hall. Keller, K. L. (2009). Strategic Brand Management- Building, Measuring and Managing Brand Equity. (3rd ed.). New Delhi: Prentice Hall of India. Laudon, K. C., Traver, C. G. (2002). E- commerce- Business, Technology, Society. (4th ed.). Dorling Kindersley Pvt. Ltd. Loker. S. Kamali. N. (2002). Mass Customization: On-line Consumer Involvement in Product Design. Retrieved from http://jcmc.indiana.edu/vol7/issue4/loker.html Percy, L., Rossiter, J. R. (1992). A model of brand awareness and brand attitude advertising strategies. Journal of Psychology Marketing, 9(1). RAA (2009). Press rates. Retrieved from http://www.raadvertising.com/press_rates.pdf Recklies. D. (2006). Understanding and Managing Customer Perception. Retrieved from http://www.themanager.org/Marketing/Customer_Perception.htm Traylor, M. B. (1981). Product Involvement and Brand Commitment. Journal of Advertising Research, 21(1). Vaughn, R. (1986). How Advertising Works: A Planning Model Revisited. Retrieved from http://uts.cc.utexas.edu/~tecas/syllabi2/adv382jfall2002/readings/vaughn.pdf WPRO (2011). Climate Change Country Profile: Malaysia. Retrieved from http://www.wpro.who.int/NR/ rdonlyres/3FB0A304-554E-4637-A3A0-3443036E56BC/0/MAA.pdf Zaichkowsky, J. L. (1985). Measuring the Involvement Construct. Journal of Consumer Research, 12(4). Footnotes 1 Foote, Cone Belding Planning 2 Foote, Cone Belding Planning This report on IMC Plan of Melo Fruitti Ice Cream was written and submitted by user Spyke to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Media and Body Image †Womens Studies Essay (100 Level Course)

The Media and Body Image – Womens Studies Essay (100 Level Course) Free Online Research Papers The Media and Body Image Womens Studies Essay (100 Level Course) The media has impact on everyone, everywhere and all the time. Whether the population hears it on television, movies, or the radio perhaps. Maybe they read about how to be beautiful on advertisements, or in magazines. There are so many ways to read about and see pictures of what â€Å"beautiful† women look like. Many people try very hard to mimic the set appearance. Although, its not always women, many men try Anorexia Nervosa just like the women do. Anorexia is a serious eating disorder that many Americans suffer from. Most of the time, the spectators don’t realize that in reality they are being told to look and dress a certain way and it becomes second nature to them. In a way, Media is like evolution. When Marilyn Monroe was popular, she was an amazingly gorgeous woman and most thought of her that way. Now she would actually be considered a large, overweight person. Anorexia Nervosa is becoming a larger problem as time grows. Models are normally about 5’11 and weigh 115lbs. And that is not realistic for an average woman who is around 5’7 and 140lbs to look that way. It’s unhealthy. Anorexia can have severe or fatal consequences that can very easily result in death if not treated right away. Therapy would be needed to help get through this disorder because most of it is mind and body and trying to improve self-esteem. When people get upset, sometimes they tend to not eat and this can be sparked by being very depressed, or going away to college, family problems, reaching puberty or even relationships. This is a serious matter and when media portrays this kind of information to our youth it gets to the point where no one can ignore it â€Å"in order to be beautiful, you have to be thin† (Smith 22) That is the beginning of dangerous dieting or anorexia â€Å"the more you lose, the more you want to lose† (Smith 38) Young teens and some adults don’t understand how harmful it is to your body to not eat. When it gets to the point where you cant eat food anymore, the doctors actually give the patients a choice of this special type of nutrition that almost looks like a cup cake with out any flavor what so ever or eating through a tube that runs down through the nose to the stomach. Either way it is just plain awful. Many people will develop osteoporosis and have extremely brittle and fragile bones and have to rely on the assistance of others or a cane or wheel chair to get around. Media has a huge influence on society today, especially on teens. Everyone has seen or heard of some type of advertisement promoting some type of beauty product, jewelry, or a new brand of clothing to say the least. Almost all of it is based on beauty â€Å"when media television, movies, magazines and advertising widely promotes this ideal, it becomes difficult to ignore.† (Smith 24) That pretty much sums it all up. The quote basically says that people cannot get away from it all. It’s almost impossible to ignore it unless being cut off from the world, which is not realistic. Just like an article in Teen peoples magazine on page 47 on February’s addition where they are telling the reader about a new band. It states â€Å"Who you’ll love† and â€Å"Why you’ll love them† (Bank 47) then it gives reasons. That obviously is implying to the reader that they have to like them and that other people are going to like them too, so to be cool th ey need to buy their CD’s and become a fan. Over the years, men and women have forgotten about inner beauty. They take in what is seen with their eyes and not felt with the heart. Personality is a large part of inner beauty and is part of what makes someone beautiful from the inside out and not from just the shallow aspect that everyone is programmed to see. Why do people try to look the same when everyone is a unique and individual person? In conclusion, body image is not to be taken lightly. Media has a strong impact on today’s teens and affects everyone’s views and their ways of thinking. It is a very strong tool that they have control over, and only you, as the reader can decide whether or not it’s worth paying attention to. Research Papers on The Media and Body Image - Women's Studies Essay (100 Level Course)Analysis Of A Cosmetics AdvertisementEffects of Television Violence on ChildrenRelationship between Media Coverage and Social andMarketing of Lifeboy Soap A Unilever ProductThe Fifth HorsemanPersonal Experience with Teen PregnancyHip-Hop is ArtMind TravelInfluences of Socio-Economic Status of Married MalesTrailblazing by Eric Anderson

The Summary of Krugman Article Essay Example | Topics and Well Written Essays - 750 words

The Summary of Krugman Article - Essay Example The firms where served by the slaves working in these firms. Unlike the 17th century, America of today is more urbanized and is characterized by metropolitan environment with no small towns. The urbanization of America has led to mass rural-urban migration with people leaving villages for the urban environment in search of modern and industrial jobs (New York Times, July 5, 2013). In addition, the author compares the ethnicity and religion evolution of the 17th century and 21st century. During the 17th century majority of the Americans were WASP with only a few Protestants, today majority of Americans have European and Britain ethnicity. Krugman (72) concludes by comparing the history of American democracy of today to that of the 17th century. Unlike the 17th century, America remains the best country in terms of democracy, freedom, and protection of human rights (New York Times, July 2, 2013). Summary of Holcberg In the article, â€Å"Human Organ for Sale† Holcberg describes t he need for well-wishers and good Samaritans to take part in rescuing over 80,000 suffering individual who need some body organs. The calls out for public response purposely to donate their body organs to other Americans who cannot afford to buy given the high costs of these body organs. According to Holcberg (51), this legal trade on the human body organs is founded on personal beliefs and choices that must be made by the patient. The patient has the choice to evaluate the degree of the risks that are associated with organ transplant, including surgery and financial costs. This would guide the patient’s choices before accepting organ transplant. Secondly, Holcberg (52) argues that personal and constitutional freedom must be exercise. Therefore, everyone has a right to donate or not donate his or her organs to the needy people. The law should not only recognize the right to organ donation but also the freedom to sale these organs (Holcberg 54). He further emphasizes on the ne ed to educate the poor people so as to enable them make informed and rational choice in life. By educating the low income members of the society, their ability to participate in informed decision-making process are enhances. Education s the poor with the knowledge and social skills including the right to sell or donate their body organs at will. He concluded by asserting that the solution to lack of organ related suffering among the Americans would be realized through legalization of organ trade in American (Holcberg 32). In his view, saving human lives starts with giving freedom and rights to people to trade in organs at will with the constitutional protection behind them. Sale of Human Organ in Support of Life Many people lose their lives yearly because of organ related conditions that would have been avoided had organ sales been legalized. Deplorable health conditions and poverty cause many thousands to die yet these deaths are avoidable and can be saved. The concept of organ don ation has dominated a number of legal debates with respect to its legalization. According to Holcberg, legalization of organ trade and donation would be a fundamental life saving step. Legalization of this trade will play a role in improving the quality of life for the donor and the recipient. For instance, a family member with the right to organ donation may opt to sale one of his organs (kidney or liver) to finance better treatment for one of his or her family member (Holcberg 53). Under such circumstance, legalized organ sale would prove beneficial in financially empowering the family at large. Any restriction on organ sale is likely to leave the family in deplorable financial condition with no hope for tomorrow yet a sale of one organ would generate financial

UNIT 6 Seminar Legal & Ethical Isuues Research Paper

UNIT 6 Seminar Legal & Ethical Isuues - Research Paper Example Since the two parties are both professionals, the consultant must have a general view of addressing the challenges. Value conflicts are evident in this kind of consultation and the human service practitioner can respond to this by first understanding the different values recognized by his client and harmonizing the same with what he/she upholds. This will put the two parties at a level ground to start their discussion. The professional human service provider must understand the different cultures of his/her client base and how they affect the consultation process. This enables the practitioner to appreciate the multicultural diversity. The professional client and the consultant have different levels of competency in the field, an issue that should carefully be addressed. The human service provider must establish the level of competency of the client in order not to be limited in terms of the consultation services to provide. This will positively influence the relationship of the two parties making the client to be sure that his/her professional challenges can be addressed amicably by the consultant. The social aspect of the two parties is a crucial area that also needs to be addressed. This is best checked by assessing the relationship between the human service provider and the diversified client base. The service provider should have a sound understanding of the extent to which consultant-client relationship should or should not

Writing Assignment Essay Example for Free

Writing Assignment Essay Gender Effect on Courts Dealing with Criminals and Factors that Affect Homicide Rate There is always some speculation that courts have soft corners in dealing with female crminals. In adddition, it is thought that the percentage of poverty, unemployment, and college attainment in any city have an effect on homicide rate. In this report, First I test whether courts dealing with criminals differs by gender. Than, I test whether there is relationship between homicide rate and poverty (%), unemployment (%), and college (%) using the city level data set. Finally, I perform an regression analysis test to model homicide rate per 100,000 in a city. The National Opinion on Crime and Justice study from survey 1995 gives information about citizens opinions and attitudes concerning crime and criminal justice related-topics. The city level data summarizes the different types of information about the American cities such as population, crime index, median age, poverty (%), balck (%), unemployment (%),college (%), homicide rate per 100,000 population, etc. The city level data reported here are from the 2002 survey. The respondents were asked ‘How do courts deal with crminals? ’ in the National Opinion on Crime and Justice study survey with possible answers from ‘Too harshly’, ‘Not harshly enough’, and ‘About right’. About 62% male as compared to 38% female replied Too harshly, about 54% male as compared to 46% female replied Not harshly enough, and about 53% male as compared to 47% female replied About right (Table 1). There were no significant differences between males and females response on â€Å"How do courts deal with crminals? †, ? 2(2) = 0. 99, p = . 61 (Table 2). The average homicide rate per 100,000 population of city was 10. 45 (SD = 9. 81) with minimum of 0. 00 and maximum of 57. 65. The average unemployment of city was 4. 56% (SD = 1. 41%) with minimum of 2. 2% and maximum of 9. 1%.. The average poverty of city was 12. 8% (SD = 5. 5%) with minimum of 3. 4% and maximum of 32. 4%. The average college attainment of city was 26. 89% (SD = 11. 14%) with minimum of 6% and maximum of 69%. (Table 3). There was significant strong positive correlation between homicide rate per 100,000 population and poverty (%), r(156) = . 62, p . 001 (Figure 1). There was significant strong positive correlation between homicide rate per 100,000 population and unemployment (%), r(156) = . 59, p . 001 (Figure 2). There was significant weak negative correlation between homicide rate per 100,000 population and college (%), r(156) = -. 26, p = . 001 (Table 4). Poverty (%) significantly predicted homicide rate per 100,000 population, ? = . 62, t(156) = 9. 92, p . 001. Poverty (%) also explained a significant proportion of variance in homicide rate per 100,000 population, R2 = . 39, F(1, 156) = 98. 43, p . 001 (Table 5, 6 and 7). However, about 61% of the variation in homicide rate per 100,000 population was not explained by poverty (%). Therefore, there was moderate strong effect of poverty (%) on homicide rate per 100,000 population. Each additional percentage of poverty increases the homicide rate per 100,000 population by 1. 1. The regression equation was given by ‘(Homicide rate) = -3. 625 + 1. 1(Poverty)’. For a poverty of 20%, the homicide rate per 100,000 population was about 18. 38. In conclusion, courts do not deal differently with criminals by gender. There is weak negative linear relationship between homicide rate per 100,000 population and colleget (%). However, there was strong positive linear relationship between homicide rate per 100,000 population and unemployment (%), and homicide rate per 100,000 population and poverty (%). Poverty (%) was a useful predictor of homicide rate per 100,000 population in a city.